Excerpt:
For an argument about the use of cutting-edge technology, the Johansson-Altman bust-up evokes a case from the 1980s, says Taylor Barkley, director of public policy at the Abundance Institute, a think tank that specializes in AI and other emerging technologies. In the 1980s, Ford wanted to use Bette Midler’s voice in an advertisement. When she declined, they hired a Midler impersonator. “The court decided in Midler’s favor, given the facts leading up to the use of likeness.”
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